Lorraine Larkin – Digital Marketing Manager, Christmas FM

    • Lorraine Larkin – Digital Marketing Manager, Christmas FM's presentations

    Lorraine is an award winning strategist, who is passionate about making connections with consumers in creative and innovative ways. She is an accomplished publicist and marketer with almost 10 years’ experience delivering effective traditional and digital communications strategies for a wide range of audiences.
    Lorraine works in marketing for Christmas FM and has previously worked in marketing and public relations for the National Economic & Social Council, the European Commission and the Government Press Office in the Department of the Taoiseach.
    Lorraine has a Masters in Communications from Dublin City University and recently graduated in Digital Marketing and Digital Media Management from Dundalk Institute of Technology.

    Presentation title: Applying the AIDA model to digital content (social media marketing – mostly organic content marketing, but also paid)


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